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Each year is jam packed with events, from seasonal festivities, to trade shows, to the ‘season’ with its’ sporting and social calendar. Identifying where and how you can make an event a stage for your business’s PR is a skill that requires some discernment, but done right, it can bring real value to your brand

Amongst his many witticisms, Oscar Wilde once wrote, “to expect the unexpected shows a thoroughly modern intellect”. This statement rings stingingly true in the pandemic-altered business environment, which has become thoroughly ingrained with the outlook of expecting the unexpected over the last two years. Whether you’re thinking of bringing on board PR this year, or

uestions to Ask PR Agencies During the Tender Process Once you have decided your business is interested in integrating PR, and you have reviewed your needs and expectations with the questions we outlined in the first part of this series, it’s time to prepare yourself to meet and interview PROs. You’ll set up some initial