The Team
The heart of the business
Reaching the heart of your business
We are a boutique PR agency dedicated to helping small and medium-sized businesses elevate brand messaging through effective communication strategies.
We recognise the importance for PR to align with your objectives. At Making Waves, we develop long-term and trusted client relationships, ensuring we continually deliver the right results.
By partnering with us, you’ll gain access to individual expertise alongside the collective knowledge of our dynamic and experienced team.
We focus on understanding the core of your business and infusing enthusiasm into every project and opportunity.
The Team
Jessica Cross
PR Director
Jessica has over 15 years of experience in customer service, administrative, and PR positions, as well as having founded her own virtual assistant business in 2020, working independently to support individuals and businesses across various sectors.
Since then, she has steadily advanced her career and now serves as PR Director for Making Waves, managing a diverse portfolio of clients and providing end-to-end PR and communication solutions.
Jessica thrives on providing a personal experience for every client, immersing herself in their goals and challenges to ensure tailored, hands-on support. Personable and results-driven, she is dedicated to helping businesses achieve their goals through support and innovative solutions.
Samantha Harding
Account Executive
Samantha’s career in administration and accounts spans over 14 years. Her ability to build strong, trusted relationships and excellent communication skills led her naturally into the world of PR.
Her role within Making Waves is to support the smooth running of client accounts and to ensure projects are handled efficiently and effectively. Her dedication to creating effective communication strategies and a detail-oriented approach has consistently driven successful outcomes.
Ellie Cook
Administration Support
Ellie has a strong background in customer service and marketing, bringing valuable skills to Making Waves PR. With a passion for learning and a commitment to excellence, she provides essential administrative support that enables the team to focus on their core objectives.
Known for her attention to detail and personable approach, Ellie ensures that every task is completed to the highest standard.
Lisa Henshaw
Consultant – Technology
Lisa has been working in business to business and technology PR since 1997, when she began her career in California’s Silicon Valley. Since then, Lisa has worked with international organisations to develop, deliver and evaluate strategic communication programmes. She has been responsible for driving effective communication, media (social, digital and traditional) and PR campaigns to stakeholders, employees and the wider community from SMEs through to multinational corporations.
Emma Horton
Consultant – Property
Emma Horton (nee Ward Hunt) has been working in PR and marketing for over 20 years, with a strong emphasis on the property sector. Emma has worked with a broad range of clients over the years, including both boutique and large corporate estate agencies, UK and international property developers, property buying agents, as well as industry suppliers from software providers to specialist photography firms. She has extensive industry press contacts across the trade, national and broadcast media and knows what makes a good story.
Jeremy Skidmore
Media and Communications Trainer
An inspiring and motivational strategic marketing director with a very clear focus on building and developing exceptional team performance, customer experience, return on investment and growth.
Karen Winter
Marketing and Content Specialist
An inspiring and motivational strategic marketing director with a very clear focus on building and developing exceptional team performance, customer experience, return on investment and growth.
Karen has 35 years’ experience in B2B sales, marketing and copywriting including software (ERP, accounting and CRM), data analytics, EPoS & payments, telecommunications, manufacturing, exhibition & events and services and has a particular skill for marketing intangibles.