Case Studies & Testimonials

What are clients are saying.......

Case Studies

Content creation and copywriting

Media relations and profiling

The Able Agent: thought leadership campaign

Sharing expertise and insights with the property industry

About our client, The Able Agent

The Able Agent is a leading specialist in online training and qualifications for estate and letting agents across every aspect of their businesses. The company delivers affordable, comprehensive training packages that allow agents to get ahead of their competitors, expand their knowledge and, crucially, comply with the law.

The Able Agent makes training anywhere possible, enabling agents to make the most of their time and upskill flexibly, including in the ‘downtime’ between appointments, or waiting in the car.

Inspiring and leading others through the sharing of original ideas

One of the core parts of the PR campaign is a comprehensive thought leadership programme. Working closely with Charlotte Jeffrey-Campbell, director at The Able Agent, the PR team brainstorms topics and ideas which can be pitched into media. The purpose of which is to convey The Able Agent’s true expertise and knowledge when it comes to agency best practice, in order to generate interest in the training courses available.

The team is also quick to respond to business and industry reactives, to help ensure Charlotte and the team come across as true specialists – giving confidence to agents in The Able Agent knowledge and service.

Thought leadership – hitting the mark

The PR support is really helping to raise The Able Agent and Charlotte Jeffrey-Campbell profile. Content is created off the back of Able Agent courses created, or via reactive news commentary.

The PR team interviews Charlotte and team members around the topic. They then create thought provoking content – designed to raise questions and get agents thinking on a specific, newsworthy topic.

The results

The coverage that results is helping to convey the company as true thought leaders and specialists in their field and driving interest in Able Agent course content.

Charlotte Jeffrey-Campbell comments: “The PR has made a real impact, and we have been delighted with the results to date. The industry knows who we are and what we do, and we have our PR partnership to thank for that – we have made real traction.” 

Events support

ACG: events support

Maximising event attendance

 

About our client, The Able Agent

ACG is the world’s most integrated provider of oral dosage products and services, producing capsules, barrier packaging materials, manufacturing machinery, and visual inspection and traceability solutions.

Today, ACG fosters long-term collaborative partnerships with customers in 138 countries across six continents.

International event attendance

ACG attends global pharmaceutical and nutraceutical events on a regular basis, either with a stand presence or a speaker platform.

In Europe and the US, the Making Waves PR team works hard to generate media interest at these events – either via content at the events, or by coordinating press briefings.

Media interest

At each event ACG either launches a new product of service, or there would be a speaker slot/platform for a team member.

The PR team will work to invite media along to the show to meet with and interview relevant ACG team members, with a view to generating press coverage and building ACG profile in relevant trade media.

The results

The PR campaign around events support for ACG generates ongoing and consistent press coverage.

 

Madhurima Chakraborty, head of communications at ACG, said: “The PR generates regular press coverage and we really value the great work that is put in towards building our profile surrounding our event attendance. Our team are always on hand to speak to media, and we have found it so invaluable to build our relations with core journalists across the sector.”

 

ASAP: PR launch

Making an impact with company news and content

 

 

About our client, ASAP

Complete ASAP is a national sales progression solution. The company vision is to speed up the conveyancing process and get everyone moving faster. Today, the team at ASAP has honed an innovative approach, which has reduced transaction times by up to eight weeks.

 Since its launch, the business has grown consistently in size and turnover. Working with property professionals nationwide, ASAP counts estate agents, IFAs, mortgage brokers and auctioneers amongst its customers.

The Making Waves PR programme

A key area of focus for the ASAP PR programme is creating and issuing relevant content to trade media. One of which is in the form of press releases. This is to help raise the profile of the company, and to encourage estate agents to have an appreciation of the value of outsourced sales progression.

ASAP Material Information launch

Launched in May 2024, in response to the new NTSELAT guidelines, the ASAP Material Information (MI) solution ensures the agent remains compliant at every stage.

The ASAP team provided a thorough briefing on the new launch, for Making Waves to then collate salient content to issue to media. This included: a press release to announce the launch, thought leadership articles to address the area of material information and inclusion of the launch in company award entries. 

 The results

The Material Information launch generated press coverage across all of the property trade media. It also resulted in coverage and uptake of wider thought leadership content on the theme in trade media.

In addition, the PR team supported ASAP in making an application into the EAMasters Innovation & Improvement Awards, underpinned by the Material Information launch. The company has gone on to be shortlisted for those awards.

Richard Megson, managing director at ASAP, said: “The PR team got under the skin of the Material Information launch and our specific offering. The content was relevant and thought-provoking, and we have had some interesting dialogue and uptake from the industry as a result of this launch.

“It’s great to work alongside a PR partner that can be flexible and adaptable to our needs. The PR programme is underpinned by a real two-way dialogue.”

Awards support

Lolly: Awards Support

Researching, identifying and submitting relevant award entries

About our client, Lolly

Lolly is a hospitality technology specialist. Delivering innovative PoS, payment and smart data technology for the hospitality industry. The company combines AI and software to create tech that scales with businesses, integrated into one powerful platform.

Lolly has been innovating and transforming the hospitality sector since 2009. Serving FTSE 100 companies to SMEs. Their mission is to take state of the art technology and make it accessible, simple and highly agile.    

Making Waves unwavering support for Lolly

Providing many years of PR support for Lolly, across a wide range of disciplines – one of the areas of focus has been to research, draft and submit award entries for the company. This helps to raise awareness and bring real credibility to Lolly across the hospitality, technology and small business sectors.

The awards process – part of the PR plan

The PR support provided to Lolly has really helped to put the company on to the map, and to support their mission of helping to transform the hospitality sector.

From the outset, the PR team researched relevant awards across the hospitality, technology and business sectors. Each year, a full list is collated and together the PR team and client decide on the best ones to invest time and money entering.

A detailed entry is put together, which can often involve interviewing Lolly team members, or external clients and partners. The PR team then builds up the entry and supporting materials, and makes the submission.

The results

To date, Lolly has had some real success when it comes to award submissions, with a number of short-listings and wins – including the Growing Business Awards, the Innovation Award for Tech Product of the Year at the Restaurant & Bar Tech Live show in 2022 the Caterer’s 2017 Product Excellence Awards.

Jane Pople, head of marketing at Lolly, said: “The team at Making Waves take a thorough and detailed approach when it comes to making award submissions, appreciating the fact that this is a very competitive process. They understand what is required and they work hard to try and help us to achieve the shortlisting or win.

“It’s great to be able to tell our clients and partners that they are working with an award-winning company, and we’re proud as a business to wear that badge.”

Testimonials

Since the outset of our PR relationship, the team has proved to be flexible and dedicated. They have worked continuously to understand the overall needs of ACG, as well as the priorities across our various divisions. The team has grown our PR presence significantly across Europe and the US, maintaining and developing strong media relations and delivering considerable coverage in our target publications month after month.

Jane Pople Head of Marketing, Lolly

” From the outset the team made understanding our business a priority so they could maximise our PR potential, especially around winter time. We met and talked regularly so the team understood our business plan and direction.

The PR team assisted with growing and developing our brand to ensure we were the ‘go to’ company for quality innovative copy and industry commentary in a very competitive market. They were involved at high profile trade shows and networking events. We worked together on a number of successful industry award submissions. At all times the level of support we received was flexible and tailored to the company needs first. A successful company sale was made in July 2020.

Vicky Lopez founder & director, De-ice

“The team at Making Waves has been an invaluable asset to ASAP, offering real expertise and professionalism. Their efforts have been instrumental in elevating our profile and securing content in relevant trade media.”

“The team has taken the time to understand our business and our mission. They work tirelessly to ensure high-quality content is crafted and published on our behalf.”

Richard Megson, managing director, ASAP

” Since the outset of our PR relationship, the team has proved to be flexible and dedicated. They have worked continuously to understand the overall needs of ACG, as well as the priorities across our various divisions. The team has grown our PR presence significantly across Europe and the US, maintaining and developing strong media relations and delivering considerable coverage in our target publications month after month.

Madhurima Chakraborty Head of Communications, ACG