Crisis & Issues Management
When reputational issues arise, the speed and clarity of your response matters.
We help organisations assess situations quickly, manage media risk and communicate with confidence.
What We Do
Reputation Protection
Protect long-term brand credibility
Media Handling
Support managing journalists and narratives
Strategic Guidance
Clear communications strategy during pressure
Rapid Response
Immediate expert advice when issues arise
Crisis Support Membership
Peace of mind. Immediate access. Calm expertise when it matters.
Reputational issues rarely arrive at convenient times. Our Crisis Support Membership gives you guaranteed access to senior PR expertise, so you’re never handling a difficult situation alone.
This is not a traditional retainer. It’s reassurance.
What's Included – £99 per month
- 24/7 crisis access (phone, WhatsApp, email)
- Guaranteed response within 60 minutes
- Immediate crisis triage and strategic advice
- One professionally drafted holding statement per incident
- Up to one hour of senior PR guidance per activation
- Annual light-touch crisis readiness review
Membership Options
Crisis Support Plus
£149 / month
Everything in Crisis Support
Additional crisis advisory hours
Faster response time
Extended strategic guidance
Crisis Support Pro
£249 / month
Everything in Crisis Support Plus
Quarterly preparedness check-ins
Expanded advisory support
Priority response access
What Happens If a Situation Escalates?
Most issues can be stabilised quickly with the right advice and clear messaging.
If a situation develops further, such as media enquiries, stakeholder communication, or extended statement drafting, we will outline the additional support required and agree on the next steps with you before any work begins.
Our approach is simple: clear guidance, transparent costs, and calm management of the situation.
Who This Membership Is For
Leadership teams who want rapid expert guidance
Growing businesses without in-house PR support
Companies seeking reassurance rather than a full PR retainer
Organisations exposed to reputational risk
Why the First Response Matters
In a reputational issue, the first response often shapes the entire narrative.
Respond too slowly and speculation can fill the gap. Respond poorly and the situation can escalate unnecessarily.
Our role is to help you assess the situation quickly, respond with clarity, and protect your organisation’s reputation while the issue is managed.
Speak to Us About Crisis Support
If you’d like to discuss whether Crisis Support Membership is right for your organisation, we’re happy to talk through how it works and answer any questions.
Begin Your Making Waves PR Journey
Contact us today to find out how our goal-oriented, creative and impactful PR can help boost your brand and reach your audience.